Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen may be the venture that is latest in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the usual younger end regarding the age range – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges sees an enormous mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating web sites. 80 million singles over 50 in the united states and Europe that is western the demographic is underrepresented by dating sphere.” Argouges must be bullish; he has got spent +$4.5 million within the software.
The scene is familiar. Swipeable pages, big images, bios however with one distinction. All members have to upload a selfie within the verification procedure, and an algorithm authenticates this resistant to the other profile images offered. a nice touch and a tragic indication of the days and problems with online dating sites.
Dating apps are wide ranging. Any brand brand new software this is certainly wanting to scale requirements a unique sort of strategy and Argouges is attempting new stuff ; “we have been testing plenty of different marketing techniques, making use of a mixture of online and offline, with a concentrate on offline because we should fulfill our user base and build a dialogue up using them. For instance, this thirty days I will be going to a selection of sporting, musical and social occasions which are matching with this brand name eyesight and demographics.” Time will tell if this bears better fresh fruit than the spam that is usual friends and paid-ads strategy that most dating apps like to utilize. Continue reading