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Swipe to locate the next apartment: the Tinder-ification of this leasing search

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Updated, 12:21 p.m., with a remark from Doorsteps: Tinder and its own quick-swipe method of approving prospective hook-ups might have captured the hearts (or loins) of unattached New Yorkers, but are town dwellers willing to apply that approach that is same the apartment search?

The mobile extension of the online buyers’ resource Doorsteps, which launched in April and added rental listings about a month ago at least two new-ish smartphone apps are betting yes: Skylight, which launched earlier this month, and Doorsteps Swipe.

Like Tinder, both these apps are absolve to use—Doorsteps makes cash from subscriptions for agents and loan providers, while Skylight continues to be ironing out its revenue model, but additionally intends to charge agents—and both employ the yay-or-nay that is now familiar of scanning through search engine results: Swipe left if you don’t like, swipe directly to save your self, and faucet to find out more.

For Tinder and its own ilk, this process isn’t only an advertising gimmick: swiping accomplishes two actions with one movement (preserving or discarding what’s in your display while simultaneously flipping to another location display) and presents lots of information in an easy-to-digest structure, given that technology weblog Re/Code observed early in the day this current year. Put differently, it is an even more efficient and appealing setup than, state, Twitter’s news feed. Continue reading