On April 7, 2010, OkTrends, the popular OkCupid writings that summarizes internet dating study, went a tale entitled “Why You Should never ever purchase internet dating.” Curiously, that blog post has been taken from the website. (Celebrating the theory, some other websites however url to in which the article when existed; traffic were instantly redirected to the OkTrends squeeze page.) Could that become because Match, a long-time user inside the relationships video game, simply bought OkCupid for $50 million in profit?
“Today I would like to reveal why the technique of purchasing times on websites like fit and eHarmony try fundamentally damaged, and broken-in ways that the majority of people don’t get,” OkCupid co-founder Christian Rudder unsealed the “Never Pay” facts. (A cached version looks here.) “for starters, her business structure aggravate a challenge available on every dating internet site. For another thing, as I’ll describe, spend websites need exclusive inducement to benefit from their clients’ dissatisfaction.”