Mixing love and technology is just a concept that is relatively new in america alone, dating software consumption went up from 11percent to 33percent within the last few 7 years. One application available in the market, presently aimed at more daters that are serious is Coffee Meets Bagel. We instantly noticed some real ways that the UX and UI associated with software may be enhanced to emphasize its USPs better.
Why Do Users Pick Coffee Meets Bagel?
CMB seemingly have used a instead anti-tinder/anti-swiping stance, promoting itself being a software to get more severe daters. The ‘smart algorithm’ just shows users a quantity of matches per which picks up on their preferences and makes better recommendations based on that day. Properly, the majority of the users on CMB are millennial professionals that are working.
Upon interviews and contextual inquiries with a wide range of users that fit this demographic, i came across the next to make a difference when it comes to enhancement.
“What Now…?” — Think Of Navigation
Understanding the movement by which users complete actions is crucial to the quality that is overall of application. This is clear taking a look at the User Flow associated with the CMB application for a person who would like to get yourself a match.
The consumer flow features three natural endings to a users journey in the app — users meet their match, they close the software, or they change choices. Continue reading