Social media users always realize a-listers or actors just who they consider is actually appropriate for him or her. An example of it is a customer exactly who employs a charm vlogger due to the fact she feels that staying an effective looks is something that they have in common. That readers and you will beauty vloggers possess similar passions, lifestyles, tastes, otherwise social status ( Eyal Rubin, 2003) will remind interaction between the two. The greater number of the fresh new parallels between the two with respect to staying an effective a great looks or perhaps in selecting the right beauty unit, the better the alternative that they’ll relate genuinely to one another. In connection with this, Hoffner and you may Buchanan (2005) state that homophily can get describe subscribers? personality having a persona with the similar characteristics . For this reason, homophily provides an impact on PSI ( Schmid Klimmt, 2011; Sokolova Kefi, 2020).
Beauty vloggers are essential to possess an identification or thoughts you to definitely is appropriate to numerous some body, particularly the website subscribers, in order to boost viewers’ affection to the her or him ( Sokolova Kefi, 2020). Continue reading