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Durex denim jeans: Condom for all the denim and Tinder demographic

For anyone which felt that Durex, the world’s largest condom company was releasing trousers will likely be agitated. The corporate offers established a variant of condom, with an all new package which matches really in body-hugging denim pouch.

Durex really wants to aim for the upwardly mobile phone, digital experienced public just who swipe left and right on Tinder for going out with, as well as have an active sexual living. “The package, which is the slimmest the firm has come outside with disappears inside pants money,” claimed Rohit Jindal, movie director – marketing at Reckitt Benckiser India.

The transport of two condoms can be purchased in a sachet, different from the container boxes Durex received earlier. And the corporation doesn’t choose to classified as promoting merely to the youthfulness, Jindal said that the “whole notion of intercourse raise an outgoing type… Also, it is for individuals that are searching for a romantic date on Tinder.”

The business, however, would like to bust the forbidden of buying and carrying a condom when you look at the wallet. With pants, Durex desires focus on anyone who wishes to have actually “safe and healthy and balanced” gender. Continue reading