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Precisely why Complement Must Not Have Purchased Dating Site OkCupid

On April 7, 2010, OkTrends, the widely used OkCupid blog that summarizes matchmaking studies, ran a tale called “why should you never ever purchase internet dating.” Curiously, that blog post has been taken off your website. (remembering the idea, various other web pages nonetheless connect to where in fact the article when lived; travelers is automatically redirected into OkTrends landing page.) Could that be because Match, a long-time user into the dating online game, simply bought OkCupid for $50 million in money?

“Today i would ike to showcase the reason why the practice of investing in dates on sites like complement and eHarmony is actually fundamentally busted, and broken-in techniques we don’t get,” OkCupid co-founder Christian Rudder exposed the “Never shell out” tale. (A cached version seems right here.) “For one thing, their enterprize model aggravate an issue available on every dating website. For another thing, when I’ll describe, spend web sites posses a unique incentive to profit from their clients’ frustration.”

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