For example, before the update, the listings that were better optimized could easily outperform those that were actually closer to the searcher. Some people think that links are the end all and be all of ranking in Google. Yes, it helps; but your focus should really be on finding keywords to rank for with low competition, writing high quality content, and optimizing your titles. Integrating videos into your website can be an effective strategy to raise your dwell time. When users encounter compelling video content, they are more likely to remain on your site to watch, listen, or interact. This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content.

➡️ Identifying Relevant Keywords

Ranking on Google takes between six to twelve months, but can be faster depending on the competition and quality of the content. For example, top results for “Dentist in Dallas” are Google Business profiles. These landing pages explain how the different tools available in the Ahrefs dashboard works, helping to promote and sell its product. The SEO software has a top-level menu with important pages in the website header.

Use SEO to Rank Higher on Google

Technical aspects of your website also affect your rank in search engines, which is why menu structure, load speed, the use of code, and overall user experience (UX) are important. Let’s take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic. Keyword research is the process of finding keywords that you want to rank for in search engines. It’s about understanding what potential customers are searching for and why. SERP Checker includes “SERP position history”, which lets you see historical rankings of the current top 5 pages.

To make your SERP analysis more immersive, we’ve integrated SERP Checker into several Ahrefs tools. Some SERPs are solid as a rock, so it’s extremely hard to outrank the top results. But some are more dynamic, which means you have a chance to rank in the top (or even get #1). This, coupled with our proprietary processing powers, help ensure that our backlink stats and SEO metrics are accurate. The ad auction is how Google decides first which ads are eligible to show, and second how they’re ranked among eligible ads. Be careful not to incentivize reviews with discounts, gifts, or cash, though—that’s not allowed.

Alternatively, you can use specialized SEO tools that track your positions for the necessary keywords in just one click and show you additional data for ranking analysis. Among the most popular ones are SE Ranking Rank Tracker, SEO PowerSuite, and Spy SERP. However, once you’re on the first page, using the exact keyword in your title doesn’t appear to help you climb the rankings. That’s where other factors (like backlinks, user experience signals and Domain Authority) appear to play a large role.

Get Google Reviews

• Plus, we’ve provided links to Google’s guidelines and documentation to ease the process for you.
• Feel free to experiment with different formats to find a look that suits your data and preferences.
• While these features focus primarily on optimizing individual web pages, it’s crucial to remember that your site’s overall health also plays a significant role in your SEO success.
• Now that you know what pages you’re going to optimize first, let’s decide how we want to name our pages across the entire site.

This will help improve the visibility of your site on search engine result pages (SERPs) and increase the chances of a Google first page rank. Once you have identified your target keywords for your BHS Links website, what’s next in terms of how to rank higher on Google? Well, it’s essential to optimize your meta tags, headers, and URLs with these targeted keywords. Using tools like Google Search Console can help you monitor and optimize your website for better Google rankings. However, these pages also let visitors and search engines know what to expect from the Ahrefs website. They act as content categories, letting the algorithm know what other content to expect.