However, in general, I think that every firm may benefit from using auditing tools. SEO audits are the best first step in creating an SEO strategy based on your specific website, niche, and business goals — no matter what stage the website is in. After analyzing and dealing with internal issues, we are prepared for keyword analysis. In the SEO world, keyword research and competitive analysis are almost synonymous. In a way, off-page ranking factors are the result of your work. They show how poplar your website is, whether people are linking to it and from which websites, is it trustworthy etc.

Ahrefs Site Audit Tool

Generally speaking, to perform and SEO audit, you need a good checklist and proper SEO tools. That means maximizing your visibility in the search results of Google and other search engines is essential. Use “red shoes” or variations of this keyword in the anchor text of any internal links pointing to that page. While not directly influencing rankings, meta descriptions remain an important part of SEO. Sometimes there are valid reasons for allowing a page to return a 404 status.

Essentially, a competitive audit allows you to see what’s working for other companies in your market so that you can incorporate those tactics into your own strategy. Before I SEO Anomaly dive into the things you should keep an eye out for, let me go through some of the different types of audits you can perform. I’ve also spoken with some SEO consultants and specialists who’ve shared actionable tips, which you’ll find interspersed in the article. This combination of technical, on-page and off-page auditing makes SEOmator a great option for digital marketers who need to audit every part of their SEO—not just the technical aspect. This keeps your site in top shape, aligned with SEO best practices and algorithm updates. Auditing CTA placement and effectiveness is key for user engagement, lead generation, and conversions.

Step 6. Examine on-page tags

• By understanding your requirements and comparing the strengths of these tools, you can ensure that you’re making the most informed decision for your website’s SEO strategy.
• Furthermore, in your crawl results it will show you how many links are pointing to each page and how many are pointing out to other pages (inlinks and outlinks).
• Making sure your website is optimized for users and search engines can help it rank better and attract more organic traffic.
• Content has a large impact on your SEO performance, and it helps your site attract more leads and perform better in the search results.

But it turns out that most of these were due to missing alt text (ergo zero anchor text) on images. I covered the importance of internal anchor text in the section on fixing issues with alt text. If there’s not too many, you’re probably best just to run through them one at a time and update them.

Step #6: Optimize for Featured Snippets

For a small, personal site, these settings may be fine as they are. However, settings like the maximum number of pages crawled under “Limits” is something you may want to alter for bigger projects. However, this is not the primary purpose of your title and meta description.

From there, you can download the latest links and create a link audit spreadsheet. Afterward, you manually evaluate your links by paying attention to factors like anchor text, IP address, and page content. Google Structured Data Testing Tool is a free online tool provided by Google that validates and troubleshoots structured data markup implemented on websites. In today’s competitive digital landscape, on-page SEO audits are a must-have, so don’t hesitate to walk through our SEO checklist.

Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. It shows clients and teams exactly what’s working — and what isn’t. Early adopters report actionable insights in less than 1 hour without the usual consulting costs. Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses. Kyle is an SEO professional at Wix.com with experience across various industries. He enjoys trying and testing every aspect of SEO and believes in a data based approach.

If you want to maximize the performance and results of your SEO strategy, conduct SEO audits on an annual or bi-annual basis. For larger websites, such as ecommerce sites, experts recommend audits on a quarterly basis. For example, when you partner with WebFX, your dedicated account manager conducts an in-depth audit of your site to create a personalized, data-driven strategy. We include it with your SEO package — and at no additional cost. A social audit investigates your presence on social media platforms. It looks at how many people on Facebook, LinkedIn, Instagram, Twitter, and Pinterest share, comment, and like your content.