Next, we’ll walk through 12 proven strategies to improve your rankings in Google Maps SEO and get more customers through your doors. Google decides which businesses rank at the top of its searches based on several factors. The more aligned your business is with these factors, the higher your chances of appearing in front of potential customers. Whether you’re a single-location shop or a multi-location retailer, the right strategies can help you rank higher, attract more customers, and turn local searches into sales.

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When people search for what you offer, they’re likely ready to buy — but if your business isn’t showing up at the top, they’re likely going elsewhere. Every spot you drop in the rankings means fewer clicks, fewer calls, and fewer customers walking through your doors. Danny Sullivan said multiple times that Google is spending a significant amount of time into improving the algorithm so that more independent publishers will attain visibility in search.

What Searches Display the Local Map Pack on Google?

More often than not, a title similar to what’s already ranking on page one is the way to go. Almost everyone wants to understand how to rank higher on Google. So it’s to your advantage to ask for reviews and respond quickly to them. Sometimes you can combine several underperformers (on the same topic) into one comprehensive article that ranks well.

Commercial investigation intent

You can check a page’s Core Web Vitals, mobile usability, and more right in Search Console. To rank higher on Google Maps (and the Local Pack) follow Google’s advice on how to improve your local ranking. The search giant emphasizes creating and optimizing a Google Business Profile, managing Google Reviews well, and getting listed in business directories. So it’s not surprising that getting your business listed in relevant online directories is a local ranking factor.

• Whatever you do, be polite, and write factual helpful information.
• In fact, Pepperland Marketing’s Ryan Sylvestre says, “analyzing the SERP is your best friend when trying to improve your content.
• By incorporating them into your content strategy, you can increase your chances of appearing in relevant search results.
• Regularly reviewing performance insights helps identify gaps and opportunities to enhance your Google Business Profile.
• The more backlinks you have from respectable sites, the more your ranking goes up.
• By addressing these common user queries, you can attract more organic traffic to your site.

Google Posts is one of the best ways to engage your audience and capture your customers’ attention from the start. You can share things like blog posts, upcoming events, promotions, and videos. Anything you want your customers to know about your business, you can share in Google Posts. According to Google, businesses that add photos to their profile are more likely to have people click over to their website. They’re also more likely to receive requests for driving directions to their location.

To optimize your website for organic search, you probably use Google Search Console to learn which pages receive the most impressions and clicks, and which queries drive them. BHS Links To get the information you need, you may need to visit several areas within GSC and view multiple reports. Regularly update your Google Business Profile with accurate information, special offers, and new posts.

Then came the mobile-first index; Google announced that it primarily used the mobile version of a site for indexing and ranking. In the next five years, it’s estimated that nearly 75% of internet users will use mobile devices to get online, so it’s no surprise that this factor is becoming increasingly important. Test your site on a mobile device and optimize your mobile site ASAP to improve your Google rank in 2022. Even perfect content won’t rank if search engines can’t properly access and understand your site.