This encourages people to spend longer on – and click deeper into – your website, which demonstrates to Google that your content is valuable. But with orphan pages on your website, no matter how valuable their content might be, they will not receive any link equity or authority from other pages. Lower search rankings, reduced visibility, and less organic traffic. And over time, these pages may weigh down your website’s overall performance. Craft compelling, keyword-rich page titles that accurately reflect the content of each page. Your title should be concise yet descriptive, giving both users and search engines a clear understanding of what the page is about.

Therefore, I’ve created the ultimate On Page SEO Checklist so that you can ensure that the primary elements of your site pages are well-optimized. Many of these elements will not significantly affect your search engine optimization on their own, they will when taken as a collective unit. While it is important to make sure the technical SEO and off-page elements are also optimized, you should not ignore the on-page factors. There are plenty of studies that show how page load and longer loading times leads to more people abandoning the page before it ever loads. When you have links to related content to provide more context or information on a topic, people are likely to click on them to learn more. Create pages that are optimised for relevant keywords and then group them together so searchers (and Google) can find them.

Use structured data where appropriate

• Majestic offers extensive backlink analysis and domain authority information, which are crucial for assessing the strength and reputation of your website in the SEO ecosystem.
• But remember, although you want your website to rank on Google search, your user’s needs will always come first.
• Go to the “Issues” tab, type “external” in the search bar, and review any findings.
• You want to give every image on your site a descriptive filename and alt text.
• Using all these advantages will surely help you create an SEO strategy that will boost your online traffic.

Long gone are the days of booting up your massive desktop computer to Google something. Today people access the Internet via tablet, mobile device, smartphone, and more! That said, having a responsive website that can adapt to any device someone views it from is imperative.

It’ll help with the page’s SEO as well as offer the potential to rank in image search (e.g. on a search engine image results page or image carousel). On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements. While the search results aren’t part of your site, the things you do to optimize your search appearance are. Therefore, we consider SEO titles, meta descriptions, and structured data part of on-page SEO.

Your web page should be filled with engaging, user-friendly, valuable content. Each of your website’s pages should also be strategically planned with a target keyword. Our on-page SEO company helps your brand create a content strategy that gets you noticed by search engines and your ideal traffic. When your website has poor internal linking and a growing number of orphan pages, its search rankings are likely to suffer. Ensure that all images and multimedia assets on your site are optimized for quick loading times. This includes compressing image files and using alt tags with relevant keywords, which helps in improving page load speed and SEO.

Tips for Optimizing Content

If you focus on building a ton of links SEO Anomaly but have no quality content, then you can’t expect others to link back to you. Internal linking also helps readers to find and discover other pieces of content and different pages on your website. According to Backlinko’s analysis of 5.2 million websites, webmasters can improve a site’s loading speed by moving to a faster host. Page loading speed is a major on-page SEO ranking factor and Google has given much more weight to this metric recently. Adding images and other visual elements to your content is essential to keeping your readers captivated and engaged with your content.

A URL slug is the text that comes after the main domain and slash in a web address, like squarespace.com/blog. Write a slug that incorporates your keyword and identifies your website structure when possible. For example if you’re writing a page that will appear on a blog internal to your website, you could use a URL slug that reflects your site hierarchy. On this page, squarespace.com/blog/on-page-seo indicates that this page lives on the website’s blog and is focused on on-page SEO as a topic. Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently.

The target keyword is the main topic of your article and the term you want to rank high for. The goal of on-page SEO is to help pages rank higher for relevant keywords in search engine results pages (SERPs). On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engines for relevant keywords. While social media doesn’t directly affect SEO rankings, effectively shared content can lead to increased website traffic and engagement, which are positive signals to search engines. A B2B company might use LinkedIn to share expert articles from their website, driving both direct traffic and enhancing domain authority indirectly. Header tags (from H1 to H6) organize and structure content for both readers and search engines.

When you don’t have a clear URL, it makes it difficult for users and search engines to understand your page’s context. Your title tag appears as a blue line of text in search results that people can click on to navigate to the page on your site. Users and search engines use this to determine if your listing is relevant to their search query.