The more high-quality backlinks you have, the higher your website is likely to rank in search results. Finally, you can use categories and tags to organize your posts so it is easier for visitors and search engines to find your SEO Anomaly content. Adding images and videos to your posts will make them more engaging, which also helps SEO. You can see our beginner’s guide on how to optimize images for search engines.
- Search engine optimization (SEO), practice of increasing both the quality and quantity of “organic” (unpaid) traffic to a website by improving its ranking in the indexes of search engines.
- As you write each article, you should choose a keyword to focus on.
- First, you need to learn how search engines work, as their advanced algorithms power the search results and determine where websites appear in the search results.
- Now that you’ve seen what types of backlinks are the most helpful for your Google rankings, it’s time for me to show you how to start building them.
- When it comes to localized content, the most common mistake we see businesses make is creating duplicate content.
- Like search engines evaluating content based on more than 200 ranking factors, SEO does the same.
It’s great having well-thought-out and useful content, but if a search engine can’t crawl your website, it’s likely that very few people will actually see it. Having an XML sitemap is a plus, and can greatly improve the way search engine spiders crawl and find content on your website. Check out the free Technical SEO Site Audit Checklist to quickly check your own website’s technical SEO performance. By optimizing your website’s content, structure, and technical aspects, SEO helps improve its ranking on search engines. A higher ranking leads to more visibility and traffic, which can translate into more leads and sales. This can be achieved through several tactics, such as keyword research, on-page optimization, technical optimization, and link building.
Review your title tag and meta description
A major Google algorithm change officially introduced in October 2015, although it had been in testing for months before this. With RankBrain, Google added machine learning to its algorithm and has been called the third most important ranking signal. In June 2016, it was revealed that RankBrain has been involved in every query and has an impact on rankings. A Google search algorithm that was officially announced in September 2013 after it had been in use for a month. The purpose of Hummingbird was to better understand the full context of queries (i.e., semantic search), rather than certain keywords, in order to provide better results.
Google rewards high-quality, user-friendly content and penalizes spam. While good to prioritize, it’s important to avoid keyword stuffing. This is the practice of overusing keywords to aid higher ranking in SERPs.
URL stands for Uniform Resource Locator and is the address of your webpage. Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a browser directly. Consistent effort is required to create SEO-friendly content that your target audience finds valuable.
The number of people clicking a website (CTR) in Google steadily decreased the further down the page they rank. It refers to a set of strategies and tactics that focus on driving more traffic from Search Engines to your pages along with improvements that help your website rank higher in Search Engine Result Pages. Make sure these are clear, keyword optimized, and click-worthy to entice visitors to your site. Depending on the amount of characters available, your title tag may also reflect your site structure and hierarchy separated by lines for clarity (e.g., Jane Writer I Blog I My Technology Writing). It may also be useful to check your content against other pages ranking for your chosen keyword. For example, if competitor content has a compelling and friendly tone, you can mirror this to meet the expectations of your audience.