Link related blog posts or pages to these hubs, forming content clusters that signal your site’s expertise to search engines. To boost your Google keyword rankings, you need to know where the website currently stands in the search results. You can do this manually by entering your target keywords into Google (assuming incognito mode to prevent your personal search history from affecting the results). Alternatively, you can use specialized SEO tools that track your positions for the necessary keywords in just one click and show you additional data for ranking analysis.

For example, if your main keyword is influencer marketing, LSI keywords can be words and phrases like social media, marketing campaigns, brands, Instagram, marketers, endorsements, etc. Also, Google mainly uses the mobile version of a website for ranking and indexing. Google gives preference to websites that have HTTPS (short for hypertext transfer protocol secure). Basically, it helps to make sure that any information that gets sent between the website and user is secured. Yet, even though Google has been such a powerful force in our lives for the last 10+ years at least, ranking high on Google is still one of the biggest challenges.

And if users aren’t happy, you can kiss your rankings bye-bye. Our analysis of Google’s key ranking factors found that the average Google first page result contains 1,447 words. Ever seen a snippet saying “Their website mentions service” in local results?

Step #2: Add LSI Keywords to Your Page

Have you ever been working on an Excel spreadsheet, only to find that your formulas are returning errors or unexpected results because some cells are blank? But what if I told you that you could use AI to help manage these situations? In this article, we’re going to explore how AI can help you avoid calculating with blank cells in Excel, ensuring your formulas only compute when the necessary data is present. You might need to rank data based on multiple factors, such as sales performance and customer feedback scores. This is where things can get a bit more complex, but it’s entirely doable with Google Sheets.

What Factors Does Google Consider When Ranking Websites?

However, there are certain Google ranking factors, which affect your position on search results. Knowing them can help you better understand how to optimize your website for SEO. Once you have a good supply of results from your keyword research, start narrowing your keyword list. To rank for keywords, you want to choose phrases that are relevant to your business, relatively high in search volume, and relatively low in competition. Higher Google rankings come with implementing an SEO content marketing plan, following SEO best practices, and leveraging the right tools and marketing strategies for online visibility.

While it won’t improve your SEO directly (Google won’t know about this step), if you don’t know how much organic traffic you’re getting, what’s the point? This also helps you to double-check that you are, in fact, ranking for all the keywords that you’re targeting. Having your web pages rank high in Google’s organic search listings for important keywords can be incredibly valuable for driving traffic to your site.

• Broken links, URL canonization issues, indexing errors and more can all affect your SEO ranking, so it pays to stay on top of the technical side of things.
• Promotional Content cards will be displayed in dedicated sections throughout Google Play, search results, and an app’s store listing.
• By being mindful of these potential issues, you can streamline your ranking process and reduce the likelihood of errors.
• You can now compare key backlink metrics, such as the number of referring domains.

Additionally, what users search for on Google Play is subject to seasonal fluctuations and trends and can change over time. It provides several built-in tools and features that support SEO practices, such as customizable headings, titles, meta descriptions, automatic sitemap generation, and robots.txt files. Shopify also supports SSL for all its stores, which is a factor Google uses for ranking. Images are generally what sell your products, so it’s important to have plenty of them on your site. Of course, quality images can also be resource hogs, so you’ll definitely want to use an image optimizer like this one to keep your site speed up.

Authoritative Domains Tend to Rank Higher in Google’s Search Results

Lots of consistent NAP (name, address, and phone number) citations can help you rank higher in Google because they make your business more prominent and corroborate your information. While the Position Tracking tool shows whether your profile appears in Google Search. The GBP platform lets you see what queries people use to find your business. And allows you to monitor key performance metrics, like the SEO Anomaly number of clicks you get. Common issues include large image files, unoptimized code, too many redirects, lack of browser caching, and render-blocking JavaScript.

Usually, we go for something short that complements the title of the video. For example, our video about learning SEO has the words “Learn SEO” on the thumbnail. Create a thumbnail that visually demonstrates that the video solves the user’s query. Create a custom and enticing thumbnail to grab the searcher’s attention. It’s also worth noting that if you’ve scripted your video, it doesn’t take long to fix closed captions manually, so it’s well worth doing.