Ashbridge has nearly a decade of experience in digital marketing and SEO. Backlinks are the most quantitative way to build authority in your industry. The more backlinks you have, the more authoritative you seem to the Google algorithm. In addition to describing what the image contains, you should include your keyword in the alt text to give you a better chance of ranking. The Google search algorithm has gotten more complicated than ever. It’s important to take into account a wide variety of factors like website age, authority, user experience, and even website structure.

When you are looking to increase the volume of customers coming to your store, incoming calls, and online orders, you need to be visible in Google Search. Start small—maybe optimize one important page or fix a technical issue. Set the time range to the latest full month and check the “Organic Search” row to see how many visits your site got from search.

SEO vs. SEM

Link to at least 3 quality, relevant resources in every piece of content that you publish. Either way, you should come away with a set of keywords that make sense for your business. First, find a competing site that’s already ranking well in Google. That way, you’re reverse engineering sites that already know what they’re doing. That said, I tend to have more luck simply looking at keywords that my competitors already rank for. Research shows that people online are more likely to click on content that contains a number.

With the rise of voice assistants like Siri, Alexa, and Google Assistant, optimizing for voice search has become crucial. Local SEO is especially important since voice search is often used to find local businesses or services with “near me” phrases. Local searches are often more conversational, so using natural language SEO Anomaly and focusing on long-tail keywords in the content on your website is essential. If you’re looking for an agency that is excellent with local SEO, FBM is worth a close look.

• Unless you’re writing about the GSC and want to send someone to a resource to “learn more”, there’s no compelling reason to link to my guide.
• The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks.
• According to Semrush Sensor data from September 2024, Google displays images in the top 20 results for over half of U.S.
• SEO is what you do to rank higher on Google and get more traffic to your site.
• Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page.
• Having a consolidated report also helps you present the data to relevant stakeholders to display why your SEO activities are important and how they drive growth for your business.

Step 1: Search for Yoast SEO

These links enable you to jump around to different parts of the post. This can also be a great way to start conversations with other brands. If you link to another company in your post, shoot them a quick email or tweet after publishing it and ask for a share.

To add or edit them in your content management system (CMS), simply look for the corresponding fields and enter the appropriate meta information. For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired. When doing SEO for blog posts, you’ll want to add both internal and external links. They keep users engaged with your pages, enhance the quality of the information, and provide opportunities for you to rank and generate traffic to their host pages through image results. SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines. Some of the most important local SEO ranking factors are Google Business Profile, NAP (name, address, phone numbers) citations, customer reviews, and backlinks.

Effective on-page SEO helps users quickly find answers to their questions. Some key elements of on-page SEO include creating high-quality, relevant, linkable content, effective use of keywords, optimizing title tags, URLs, meta descriptions, image alt text, and more. SEO (search engine optimization) is the practice of optimizing the performance of a website by changing its structure and content to increase its visibility and web traffic. The primary goal of SEO is to drive organic (non-paid) traffic to a website by improving its relevance and authority in the eyes of search engines.