It is no longer publicly available, but it still plays a major role in how pages are ranked on search engine results pages. Go to the “Issues” tab, type “external” in the search bar, and review any findings. Internal links are hyperlinks that point to other pages on the same site. For example, a link might say “my favorite area to stay in” and send users to another page on your site. High-volume keywords can be attractive, but also check keyword difficulty (KD %).

• In addition, media outlets, influencers and journalists are always seeking unique research.
• As you increase your website authority and build your backlink profile, you’ll start to climb up search rankings and increase organic traffic.
• These activities can help search engines determine your local relevance, which lets them know how to rank your site.
• Off-page SEO is a process of optimization outside your site to boost your site rankings in Google search results.
• While social signals (like likes, shares, and comments) don’t directly impact rankings, they can contribute to SEO success in other ways.

Search engines like Google consider off-page factors as indicators of the quality, reliability, and relevance of your content. By improving your off-page SEO, you help search engines see your website as a valuable resource, which can improve your rankings. Citations, which are mentions of your business on other websites, help search engines validate your location and business information. This can boost your rankings in local search results and improve your site’s authority in the local community.

Build Relationships with Industry Webmasters

That’s why the end result has to be considered before starting an activity, not after you’ve already done it. SEO is free, but it requires time and effort to implement effectively. Paid tools and services, such as keyword research tools, analytics platforms, and professional consulting, can also assist with SEO.

Either way, partnerships can significantly increase brand credibility and exposure. Promoting your collaborations can generate plenty of backlinks and unlinked mentions. You might get a link in the transcribed article, and even if you don’t, the interview will boost brand mentions and searches.

Local SEO factors

If you can’t do everything from this list, then start with link building. Start by building relationships with your industry’s webmasters. This means not just looking at their follower count, but at their authority and influence SEO Anomaly in the industry you work in.

Aim for specific, long-tail keywords until you’re ready to tackle the more general ones. Local citations are mentions of your business and its contact information around the web. Google uses them to verify your business details, so having various citations can boost your website’s domain authority. As the best-ranking piece, this would be your main competitor, so you’d want to examine its backlink profile. A perfect example is Bankrate’s mortgage calculator—it has a whopping 36,000 backlinks from 3,000 unique websites. Each website has a backlink profile made up of external links pointing to its pages.

For example, this roundup about blogging mistakes gathered insights from 20 bloggers, each of whom was cited and got a link to their website. Connections within your niche can go a long way toward helping you improve off-page SEO. There are various platforms where you can publish one, and you may land an unlinked mention. If not, you can reach out directly to the editor or content manager and explore collaboration opportunities using an email finder like Hunter.