Many of your suppliers, business partners, and industry associations have partner pages or member directories where they can link to your site. Find pages with high link authority using the Internal Linking report in Site Audit. Also, consider giving low-performing pages a boost by linking to them from your pages with high link authority to share authority between pages. Your URL (and the larger structure of your website) can also influence how your URL path is displayed in search results. Heading tags are HTML tags on pages that organize your content into sections and help Google understand the structure of your pages.

Add “What is X” Definitions to Blog Content

• For local businesses like these, Google has guidelines that govern what you should and shouldn’t do in creating and managing these listings.
• Yes, we recommend you move through the courses as listed to complete the Specialization.
• Keywords are words or phrases that users type into search engines to find information.
• Effective keyword research lets you find topics your audience cares about and understand the search intent (the goal behind the search), so you can create effective content.
• Technical SEO is a method of optimizing a website’s technical elements to improve its performance in SERPs or Search Engine Result Pages.

Clearscope uses artificial intelligence to suggest relevant keywords and phrases with a focus on natural language. It helps keep your content aligned with what search engines are looking for. Don’t be fooled by its placement at the end—this SEO Anomaly step is just as critical as any on-page tactic. A fully optimized GBP acts as a dynamic ambassador for your brand, sending powerful geographic signals to both users and search engines. Embracing Google Business Profile optimization is the final polish that ties your local SEO strategy together and can be a true game-changer.

From day one, they built their businesses around their personal lives, not the other way around. Businesses that could navigate and sustain the changing seasons of life. So much so that while most were closing their doors, 2021 was the most successful year of business for both of their individual businesses. They have made guest appearances on podcasts such as Stronger Business, The Ultimate Blog podcast and Motherhood Anthology.

What Is SEO?

You can go to the Source/medium report, compare two time periods to see a source/medium combination that has the biggest increase in users when compared to the previous time period. It is also a great report to use when analyzing the organic traffic from Google (the pages people visit from the Search are always landing pages). There’s a simple search option above every data table to narrow down the results. In each report, you can further segment the data to see detailed results based on your specific needs. Author from Site A writes a guest post for Site B. The post contains a link to his own web.

Following this in-depth analysis, we craft a customized campaign tailored to meet your specific goals, ensuring your desired outcomes are realized. Our professional SEO services are designed to significantly boost your revenue and enhance your brand’s presence in the digital space. Most small businesses that invest in SEO services typically pay from $500 to $3,000 or more monthly.